AI and Multimedia authenticity standards collaboration

​​​​​How can we identify whether content was human-generated, AI-generated or some combination? The International Telecommunication Union (ITU) organised a workshop on Detecting deepfakes and generative AI: Standards forAI watermarking and multimedia authenticityon Friday 31 May 2024 during the AI for Good Global Summit.

​A key outcome of the workshop was the decision to set up a multistakeholder standards collaboration for AI and multimedia authenticity convened by ITU under the World Standards Cooperation (WSC)​. The report of the workshop can be accessed here​.

Joint collaboration of:

Our Objectives

The main objectives of the AI and Multimedia Authenticity Standards Collaboration are to:​​​

Global forum

Provide a global forum for dialogue on priority topics for discussion across standards organisations in the area of AI and multimedia authenticity

Map the landscape

Map the landscape of technical standards for AI and multimedia authenticity including but not limited to watermarking, provenance and deepfakes detection while facilitating sharing of knowledge on lessons learned from different stakeholders

Identify gaps

Identify gaps where new standards are required given the fast moving nature of the AI and multimedia authenticity landscape

Support policies and requirements

Support the policy, regulatory requirements and government policy measures with regards to AI and multimedia authenticity to facilitate transparency and legal compliance with but not limited to protection of privacy of users, authorship and the rights of owners and consumers. ​

Pillars of actions

The Collaboration activities are structured in three main pillars of action:

Technical activities pillar

This pillar would undertake the mapping of the stan​dardization landscape in the areas of AI and multimedia authenticity including the  identification of gaps where standards are needed, but not currently available, to support the policies that governments, industries, and other stakeholders want to implement.

Communication pillar

This pillar would provide a forum to communicate the work done in different standards development bodies so that the knowledge is disseminated to the intended stakeholders (i.e., governments, policymakers, educators, consumers representatives, etc).

Policy pillar

Provide a forum for connecting with governments to discuss alignment of policies with the standards developed and lessons learned. ​​​​​

Co-leads

Senior Principal Architect
,
Adobe
Professor
,
Ecole Polytechnique Fédérale de Lausanne and Convenor of JPEG Group

Map the standardisation landscape in the areas of AI and multimedia authenticity.

Identify gaps where new, revised or extended standards are needed, such as to support the policies that governments want to implement.

Recommend and cross-reference existing standards and interoperability opportunities where appropriate.

Promote new opportunities for addressing open or arising challenges.​

Co-leads

Deputy Director of Communications,
,
International Electrotechnical Commission (IEC)

Provide a forum for communicating the work done in different standards development bodies.

Disseminate knowledge to intended stakeholders, including governments, policymakers, industry, and academia.

Co-leads

Programme Manager
,
ISO Central Secretariat

Provide a forum for connecting with governments to discuss the alignment of policies with the standards developed.

Share best practices cross-country to inform policy development​

Pillars of actions

The Collaboration activities are structured in three main pillars of action:

Technical activities pillar

This pillar would undertake the mapping of the stan​dardization landscape in the areas of AI and multimedia authenticity including the  identification of gaps where standards are needed, but not currently available, to support the policies that governments, industries, and other stakeholders want to implement.

Co-leads

Senior Principal Architect
,
Adobe
Professor
,
Ecole Polytechnique Fédérale de Lausanne and Convenor of JPEG Group

Map the standardisation landscape in the areas of AI and multimedia authenticity.

Identify gaps where new, revised or extended standards are needed, such as to support the policies that governments want to implement.

Recommend and cross-reference existing standards and interoperability opportunities where appropriate.

Promote new opportunities for addressing open or arising challenges.​

Communication pillar

This pillar would provide a forum to communicate the work done in different standards development bodies so that the knowledge is disseminated to the intended stakeholders (i.e., governments, policymakers, educators, consumers representatives, etc).

Co-leads

Deputy Director of Communications,
,
International Electrotechnical Commission (IEC)

Provide a forum for communicating the work done in different standards development bodies.

Disseminate knowledge to intended stakeholders, including governments, policymakers, industry, and academia.

Policy pillar

Provide a forum for connecting with governments to discuss alignment of policies with the standards developed and lessons learned. ​​​​​

Co-leads

Programme Manager
,
ISO Central Secretariat

Provide a forum for connecting with governments to discuss the alignment of policies with the standards developed.

Share best practices cross-country to inform policy development​

Leadership team

Chair

Sr. Director of Artificial Intelligence and Data Science
,
Shutterstock
President, Women in AI

Vice-chairs

Professor
,
Ecole Polytechnique Fédérale de Lausanne and Convenor of JPEG Group
Deputy Director of Communications,
,
International Electrotechnical Commission (IEC)
Programme Manager
,
ISO Central Secretariat
Senior Principal Architect
,
Adobe
Director Intellectual Property and Innovation Development Center
,
China Academy of Information and Communications Technology (CAICT)

Secretariat

Programme coordinator
,
TSB International Telecommunication Union (ITU)

Collaboration site​:

​​Documents are available at the Collaboration site​ (A free ITU Account is required to access relevant ​documentation and participate)​.​

Mailing list

Templates:

For more information, please contact ​​​amas-secretariat@itu.int

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