Room T
Workshop

AI and multimedia authenticity standards

Date
11 July 2025
Timeframe
09:30 - 17:15 CEST
Duration
7h 45 minutes
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The main objectives of the workshop are to: a) Identify and analyse risks, opportunities and challenges in multimedia authenticity in relation to AI; b) Provide an overview of the work undertaken at AI and multimedia authenticity standards collaboration; c) Highlight the importance of the policy measures for international governance for AI; d) Discuss the effectiveness of AI watermarking, provenance and deepfake detection technologies, their application use cases and gaps that need to be addressed; e) Explore opportunities for collaboration on standardization activities on AI and multimedia authenticity. The AI and multimedia authenticity standards collaboration was a key outcome of the AI Global Summit 2024. It is convened by ITU under the World Standards Cooperation (WSC).

Schedule

Fact-checkers play an essential role in today’s information environment, as they are specialised in securing accuracy in public discourse. They are vital for both journalists and other public figures in the information production process, who depend on them to not accidentally distribute digital disinformation proliferating online. This session will explore the role of fact checkers and the tools that are used in the process of verifying the information and will provide practical guidelines for journalists and news audiences on how to verify visual mis- and disinformation themselves.

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