AI and Multimedia authenticity standards collaboration

​​​​​How can we identify whether content was human-generated, AI-generated or some combination? The International Telecommunication Union (ITU) organised a workshop on Detecting deepfakes and generative AI: Standards for AI watermarking and multimedia authenticity on Friday 31 May 2024 during the AI for Good Global Summit.

​A key outcome of the workshop was the decision to set up a multistakeholder standards collaboration for AI and multimedia authenticity convened by ITU under the World Standards Cooperation (WSC)​. The report of the workshop can be accessed here​.

Joint collaboration of:

Our Objectives

Global forum for dialogue

Map the landscape of technical standards for AI and multimedia authenticity

Identify gaps where new standards are needed

Support the policy, regulatory requirements and government policy measures with regards to AI and multimedia authenticity

Three pillars of actions

Technical activities pillar

This pillar would undertake the mapping of the stan​dardization landscape in the areas of AI and multimedia authenticity including the  identification of gaps where standards are needed, but not currently available, to support the policies that governments, industries, and other stakeholders want to implement.

Communication pillar

This pillar would provide a forum to communicate the work done in different standards development bodies so that the knowledge is disseminated to the intended stakeholders (i.e., governments, policymakers, educators, consumers representatives, etc).

Policy pillar

Provide a forum for connecting with governments to discuss alignment of policies with the standards developed and lessons learned. ​​​​​

Co-leads

Senior Principal Architect
,
Adobe
Professor
,
Ecole Polytechnique Fédérale de Lausanne
Convenor of JPEG Group

Map the standardisation landscape in the areas of AI and multimedia authenticity.

Identify gaps where new, revised or extended standards are needed, such as to support the policies that governments want to implement.

Recommend and cross-reference existing standards and interoperability opportunities where appropriate.

Promote new opportunities for addressing open or arising challenges.​

Leads

Deputy Director of Communications
,
International Electrotechnical Commission (IEC)

Provide a forum for communicating the work done in different standards development bodies.

Disseminate knowledge to intended stakeholders, including governments, policymakers, industry, and academia.

Leads

Programme Manager
,
ISO Central Secretariat

Provide a forum for connecting with governments to discuss the alignment of policies with the standards developed.

Share best practices cross-country to inform policy development​

Pillars of actions

The Collaboration activities are structured in three main pillars of action:

Technical activities pillar

This pillar would undertake the mapping of the stan​dardization landscape in the areas of AI and multimedia authenticity including the  identification of gaps where standards are needed, but not currently available, to support the policies that governments, industries, and other stakeholders want to implement.

Co-leads

Senior Principal Architect
,
Adobe
Professor
,
Ecole Polytechnique Fédérale de Lausanne
Convenor of JPEG Group

Communication pillar

This pillar would provide a forum to communicate the work done in different standards development bodies so that the knowledge is disseminated to the intended stakeholders (i.e., governments, policymakers, educators, consumers representatives, etc).

Leads

Deputy Director of Communications
,
International Electrotechnical Commission (IEC)

Policy pillar

Provide a forum for connecting with governments to discuss alignment of policies with the standards developed and lessons learned. ​​​​​

Leads

Programme Manager
,
ISO Central Secretariat

Leadership team

Chair

Chair of AI and Multimedia Standards Collaboration, Sr. Director of Artificial Intelligence and Data Science
,
Shutterstock
President, Women in AI
A research and scientific leader in Artificial Intelligence, Alessandra is the Sr. Director of AI and Data Science at Shutterstock. Alessandra has over 18 years' experience in research and innovation gained whilst working in academic and commercial environments. Alessandra is passionate in advanced analytics, machine learning, and computational models with the focus of transferring innovation from research to products. As Co-chair of the UNESCO Women for Ethical AI Platform and Global President of Women in AI (a non-profit do-tank working towards gender-inclusive AI that benefits global society) Alessandra is working with a strong community of women to foster diversity , inclusion and equality for women and minorities while encouraging a global ethical approach in AI. In an advisory capacity, Alessandra also serves as the Governance Committee Chair at the Science Foundation Ireland Center for Research Training in Machine Learning. Among several awards, Alessandra won the 2024 Grace Hopper and the 2021 XV International Prize "Le Tecno-visionarie" in the AI ​​- Industrial Research category. In her previous role Alessandra was Head of Analytics Research at Nokia Bell Labs where she was leading research teams in several locations while driving changes across different activities like her contributions to the Nokia AI Ethics Advisory Board.

Vice-chairs

Professor
,
Ecole Polytechnique Fédérale de Lausanne
Convenor of JPEG Group
<span data-contrast="none"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Touradj Ebrahimi is professor of image processing at Ecole Polytechnique Fédérale de Lausanne (EPFL) and active in teaching and research in multimedia signal processing. </span></span></span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span> <span data-contrast="none"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">He is the Director of Multimedia Signal Processing Group at EPFL. Since 2014, he has been the Convenor (Chairman) of the JPEG standardization Committee which has produced a family of standards that have revolutionized the imaging world. </span></span></span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span> <span data-contrast="none"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">He represents Switzerland as the head of its delegation to JTC1 (in charge of standardizing information technology in ISO and IEC) and SC29 (the body overseeing JPEG and MPEG standardization) and is a member of ITU as the main representative of EPFL. </span></span></span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span> <span data-contrast="none"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">Prof. Ebrahimi is also involved in Ecma International as a member of its ExeCom. He serves as a consultant, evaluator, and expert for the European Commission and other governmental funding agencies in Europe and advises several Venture Capital companies in Switzerland in their scientific and technical audits. He has founded a number of startup and spinoff companies in the past two decades, including the most recent, RayShaper SA, a research startup company based in Crans-Montana, Switzerland, involved in AI-powered multimedia. </span></span></span><span data-ccp-props="{"201341983":0,"335559739":0,"335559740":240}"> </span> <span data-contrast="none"><span style="vertical-align: inherit;"><span style="vertical-align: inherit;">His areas of interest include image and video compression, media security, quality of experience in multimedia and AI based image and video processing and analysis. Prof. Ebrahimi is a Fellow of the IEEE, SPIE, EURASIP and AAIA and has been the recipient of several awards and distinctions, including an IEEE Star Innovator Award in Multimedia, an Emmy Award on behalf of JPEG and the SMPTE Progress medal.</span></span></span>
Deputy Director of Communications
,
International Electrotechnical Commission (IEC)
<span lang="en-US" data-olk-copy-source="MessageBody">Mike Mullane is the Deputy Director of Communications at the IEC and has extensive experience in public affairs and strategic communications. His role focuses on raising awareness about the benefits of international standards and the role they can play in addressing societal concerns about AI and other emerging technologies.</span> <span lang="en-US">Mike is currently a vice-chair of the Collaboration on Standards for Authenticity of AI and Multimedia. The Collaboration brings IEC, ISO and ITU together with a broad range of other organizations that share a common belief in the power of standards to restore trust in online photos and video.</span> <span lang="en-US">Mike originally trained as a broadcast journalist and spent most of his career working in and for public service media before joining the IEC</span><span lang="en-US">.</span> <span lang="en-US"> </span>
Programme Manager
,
ISO Central Secretariat
Senior Principal Architect
,
Adobe
Leonard Rosenthol is the Senior Principal Architect for PDF & the Document Cloud at Adobe, having been involved with PDF technology for more than 20 years. He represents Adobe on various international standards bodies including the ISO (where he is the Project Editor for PDF/A, PDF/X and PDF/E), W3C and ETSI/ESI (where he authored the PDF Electronic Signature standard, PAdES). Prior to re-joining Adobe in 2006, Leonard worked as the Director of Software Development for Appligent, and the Chief Innovation Officer for Apago, while also running the successful consulting business of PDF Sages. Before becoming involved in PDF, Leonard was the Director of Advanced Technology for Aladdin Systems and was responsible for the development of the StuffIt line of products.
Director Intellectual Property and Innovation Development Center
,
China Academy of Information and Communications Technology (CAICT)
<span class="TextRun SCXW91643330 BCX8" lang="EN-US" xml:lang="EN-US" data-contrast="none"><span class="NormalTextRun SCXW91643330 BCX8">Dr. Li Wenyu, Professor level Senior Engineer, Director of the Intellectual Property and Innovation Development </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW91643330 BCX8">Center,  Judicial</span><span class="NormalTextRun SCXW91643330 BCX8"> Appraisal Institute, and Science and Technology Ethics Research Center of the China Academy of Information and Communications </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW91643330 BCX8">Technology(</span><span class="NormalTextRun SCXW91643330 BCX8">CAICT). His main research areas include future industrial policies and laws, innovation and intellectual property, corporate compliance governance, and court science. Hosted and completed more than 20 national and provincial-level scientific research </span><span class="NormalTextRun ContextualSpellingAndGrammarErrorV2Themed SCXW91643330 BCX8">projects, and</span><span class="NormalTextRun SCXW91643330 BCX8"> applied for 18 invention patents; Hosted or responsible for completing more than 30 technical standards in the communication industry; Published 2 academic monographs and over 40 academic papers.</span></span><span class="EOP SCXW91643330 BCX8" data-ccp-props="{"201341983":0,"335559739":160,"335559740":278}"> </span>

Secretariat

Programme coordinator
,
International Telecommunication Union (ITU)
<!-- wp:paragraph --> <p>Vijay Mauree works at the International Telecommunication Union (ITU), since 2010 and has over 27 years of experience in project management and cybersecurity. He is the focal point for Digital Finance and Fintech at the Standardization Bureau in ITU.  He leads the Digital Financial Services Security Lab at ITU. The Lab conducts security audits on mobile payment applications used in emerging economies and collaborates with DFS regulators and providers to enhance security of digital finance and adoption of international standards and best practices for security of digital financial inclusion and fintech. In addition, Vijay coordinates the secretariat for the ITU-T Focus Group on Costing Models for affordable data services and the Digital Currency Global Initiative which is a collaboration between ITU and Stanford University Future Digital Currency Initiative. The Digital Currency Global Initiative is investigating areas where technical standards for Central Bank Digital Currency, Stablecoins and cryptocurrency are required. He coordinated the work of the ITU-T Focus Group Digital Financial Services and ITU-T Focus Group Digital Currency including Digital Fiat Currency and also the Financial Inclusion Global Initiative (FIGI) from 2017 to 2021. FIGI was a joint programme of the ITU, World Bank, Bank for International Settlements and supported by the Bill & Melinda Gates Foundation. He led the FIGI Security, Infrastructure and Trust Working Group which  investigated the security threats to the DFS Ecosystem and developing technical reports and guidelines to enhance trust in DFS. He was previously responsible for the implementation of projects under Bridging the Standardization Gap programme and undertaking research for production of Technology Watch reports. He published four Technology Watch reports on Optical networks, Smart Water Management, Privacy in the Cloud and Mobile Money. Vijay received his first degree in Computer Science with Electronic Engineering from University College London, UK and obtained his Masters degree in Information Technology from Imperial College, Science and Technology, UK. He holds an MBA from Cranfield School of Management in UK. </p> <!-- /wp:paragraph -->

Collaboration site​:

​​Documents are available at the Collaboration site​ (A free ITU Account is required to access relevant ​documentation and participate)​.​

Mailing list

Templates:

For more information, please contact ​​​amas-secretariat@itu.int

Related activities

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