The main objectives of the workshop are to: a) Identify and analyse risks, opportunities and challenges in multimedia authenticity in relation to AI; b) Provide an overview of the work undertaken at AI and multimedia authenticity standards collaboration; c) Highlight the importance of the policy measures for international governance for AI; d) Discuss the effectiveness of AI watermarking, provenance and deepfake detection technologies, their application use cases and gaps that need to be addressed; e) Explore opportunities for collaboration on standardization activities on AI and multimedia authenticity. The AI and multimedia authenticity standards collaboration was a key outcome of the AI Global Summit 2024. It is convened by ITU under the World Standards Cooperation (WSC).
The main objectives of this session will be to introduce the work of the AI and multimedia authenticity standards collaboration and the activities under the three main areas of focus: Technical activities, Policy and Communications respectively.
Alessandra SalaGlobal President of Women in AI; Chair of AI and Multimedia Standards Collaboration, Sr. Director of Artificial Intelligence and Data Science, Shutterstock- Touradj EbrahimiProfessor, Ecole Polytechnique Fédérale de Lausanne, Convenor of JPEG Group, and Vice Chair, AI and Multimedia Authenticity Standards Collaboration
- Leonard RosentholSenior Principal Architect, Adobe
- Cindy ParokkilAI Policy Lead & Programme Manager, ISO Central Secretariat
Fact-checkers play an essential role in today’s information environment, as they are specialised in securing accuracy in public discourse. They are vital for both journalists and other public figures in the information production process, who depend on them to not accidentally distribute digital disinformation proliferating online. This session will explore the role of fact checkers and the tools that are used in the process of verifying the information and will provide practical guidelines for journalists and news audiences on how to verify visual mis- and disinformation themselves.
- Sam GregoryHuman rights technologist, TED AI and deepfakes speaker, Executive Director, WITNESS
- Maurice TurnerTechnical Policy Lead, TikTok
- Artemis SeafordHead of AI Safety, ElevenLabs
- Jin PengDeputy General Manager of Technology Strategy and Execution Division, Ant Group
- Tomaz LevakCo-founder, Umanitek
The objective of this session is to present the work undertaken by AMAS on the standards mapping landscape for AI and multimedia authenticity at the level of standardization bodies and industry initiatives and the purpose of the standards identified and their applications in multimedia authenticity.
The objective of this session is to highlight how international standards can support policy and regulatory cooperation, and support its’ effective implementation to combat misinformation, disinformation, and deepfakes. The findings of the Policy Paper prepared by AMAS will be presented and discussed during the session.
- Amir BanifatemiChief Responsible AI Officer, Cognizant
- Cindy ParokkilAI Policy Lead & Programme Manager, ISO Central Secretariat
- Carol ButtleInternational Advisor to Governments on Technology and Critical National Infrastructure
- Ambrose RuyookaHead of Research and Development, Ministry of ICT & National Guidance, Uganda
