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Rebuilding trust in media authenticity: Policy and innovative interventions in Asia, Africa and Middle East

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  • Date
    15 April 2026
    Timeframe
    11:00 - 12:00 CEST
    Duration
    60 minutes

      As synthetic media blurs the line between fact and fiction, can new regulations and innovative technical interventions restore public confidence? Join us to explore  the policy,  legal, regulatory measures,   standards, and practical safeguard innovations adopted in different regions that will enable fast, agile and responsive solutions for an AI-enabled future.

      The AI and Multimedia Authenticity Standards Collaboration  (AMAS) of the World Standards Cooperation (ITU, ISO and IEC) and UNDP invite you to this discussion on the key emerging themes in the multimedia authenticity landscape:
      a) Copyright & Training: Navigating “fair use” in the era of massive AI data scraping.
      b) Mandatory Labeling: Implementing global disclosure standards for AI-generated content.
      c)  Deepfake Enforcement: Analyzing rapid-response protocols and recent innovations for the reporting, detection and takedown of harmful synthetic media.
      Join our discussion to build together the regulatory roadmap defining the future of multimedia authenticity.

      Session Objectives:

      The objectives are to analyze and compare the policy and innovations for multimedia authenticity in the different regions based on the areas of focus:
      a) Copyright & Training: Navigating “fair use” in the era of massive AI data scraping.
      b) Mandatory Labeling: Implementing global disclosure standards for AI-generated content.
      c)  Deepfake Enforcement: Analyzing rapid-response protocols and recent innovations for the reporting, detection and takedown of harmful synthetic media.

      Recommended Mastery Level / Prerequisites:
      None

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