AI and Multimedia authenticity standards collaboration

A research and scientific leader in Artificial Intelligence, Alessandra is the Sr. Director of AI and Data Science at Shutterstock. Alessandra has over 18 years’ experience in research and innovation gained whilst working in academic and commercial environments. Alessandra is passionate in advanced analytics, machine learning, and computational models with the focus of transferring innovation from research to products.

As Co-chair of the UNESCO Women for Ethical AI Platform and Global President of Women in AI (a non-profit do-tank working towards gender-inclusive AI that benefits global society) Alessandra is working with a strong community of women to foster diversity , inclusion and equality for women and minorities while encouraging a global ethical approach in AI. In an advisory capacity, Alessandra also serves as the Governance Committee Chair at the Science Foundation Ireland Center for Research Training in Machine Learning.

Among several awards, Alessandra won the 2024 Grace Hopper and the 2021 XV International Prize “Le Tecno-visionarie” in the AI ​​- Industrial Research category. In her previous role Alessandra was Head of Analytics Research at Nokia Bell Labs where she was leading research teams in several locations while driving changes across different activities like her contributions to the Nokia AI Ethics Advisory Board.

Touradj Ebrahimi is professor of image processing at Ecole Polytechnique Fédérale de Lausanne (EPFL) and active in teaching and research in multimedia signal processing.  

He is the Director of Multimedia Signal Processing Group at EPFL. Since 2014, he has been the Convenor (Chairman) of the JPEG standardization Committee which has produced a family of standards that have revolutionized the imaging world.  

He represents Switzerland as the head of its delegation to JTC1 (in charge of standardizing information technology in ISO and IEC) and SC29 (the body overseeing JPEG and MPEG standardization) and is a member of ITU as the main representative of EPFL.  

Prof. Ebrahimi is also involved in Ecma International as a member of its ExeCom. He serves as a consultant, evaluator, and expert for the European Commission and other governmental funding agencies in Europe and advises several Venture Capital companies in Switzerland in their scientific and technical audits. He has founded a number of startup and spinoff companies in the past two decades, including the most recent, RayShaper SA, a research startup company based in Crans-Montana, Switzerland, involved in AI-powered multimedia.  

His areas of interest include image and video compression, media security, quality of experience in multimedia and AI based image and video processing and analysis. Prof. Ebrahimi is a Fellow of the IEEE, SPIE, EURASIP and AAIA and has been the recipient of several awards and distinctions, including an IEEE Star Innovator Award in Multimedia, an Emmy Award on behalf of JPEG and the SMPTE Progress medal.

Mike Mullane is the Deputy Director of Communications at the IEC and has extensive experience in public affairs and strategic communications. His role focuses on raising awareness about the benefits of international standards and the role they can play in addressing societal concerns about AI and other emerging technologies.

Mike is currently a vice-chair of the Collaboration on Standards for Authenticity of AI and Multimedia. The Collaboration brings IEC, ISO and ITU together with a broad range of other organizations that share a common belief in the power of standards to restore trust in online photos and video.

Mike originally trained as a broadcast journalist and spent most of his career working in and for public service media before joining the IEC.

Cindy Parokkil leads ISO’s Standards and Public Policy Programme and serves as ISO’s AI Policy Lead. She is also Vice-Chair of the AI Multimedia Authenticity Standards (AMAS) working group and Programme Lead for the 2025 International AI Standards Summit.

In her current role, she leads ISO’s strategic engagement with the international AI governance ecosystem, collaborating with key global organizations and policy forums to ensure coherence between international standards and emerging AI policy frameworks. She also leads capacity building initiatives for governments and standards bodies on this topic.

An economist by training, she has over a decade of experience at the intersection of standards, trade, and public policy. Her experience spans thought leadership, policy influence and capacity building. Prior to joining ISO, she was Government Engagement and International Policy Manager at BSI, where she led initiatives to integrate international standards into national and global digital policy efforts, including in the UK and Kenya. In her career at UNIDO, she designed and implemented trade and quality infrastructure system programmes in Africa funded by the governments of Switzerland, Finland and Germany.

Cindy holds an MSc in Economics for Development from the University of Oxford.

Leonard Rosenthol is the Senior Principal Architect for PDF & the Document Cloud at Adobe, having been involved with PDF technology for more than 20 years. He represents Adobe on various international standards bodies including the ISO (where he is the Project Editor for PDF/A, PDF/X and PDF/E), W3C and ETSI/ESI (where he authored the PDF Electronic Signature standard, PAdES).

Prior to re-joining Adobe in 2006, Leonard worked as the Director of Software Development for Appligent, and the Chief Innovation Officer for Apago, while also running the successful consulting business of PDF Sages. Before becoming involved in PDF, Leonard was the Director of Advanced Technology for Aladdin Systems and was responsible for the development of the StuffIt line of products.

Dr. Li Wenyu, Professor level Senior Engineer, Director of the Intellectual Property and Innovation Development Center,  Judicial Appraisal Institute, and Science and Technology Ethics Research Center of the China Academy of Information and Communications Technology(CAICT). His main research areas include future industrial policies and laws, innovation and intellectual property, corporate compliance governance, and court science. Hosted and completed more than 20 national and provincial-level scientific research projects, and applied for 18 invention patents; Hosted or responsible for completing more than 30 technical standards in the communication industry; Published 2 academic monographs and over 40 academic papers. 

Vijay Mauree works at the International Telecommunication Union (ITU), since 2010 and has over 30 years of experience in project management and cybersecurity. He is the focal point for Digital Finance, digital public infrastructure and AI security at the Standardization Bureau in ITU. He leads the Digital Financial Services Security Lab which conducts security audits on mobile payment applications used in emerging economies and collaborates with DFS regulators and providers to enhance security of digital finance and adoption of international standards and best practices for security of digital financial inclusion and fintech. He manages the collaboration with OpenWallet Foundation for the OpenWallet Forum project which aims at global interoperability for digital wallets and credentials. He assists the OpenWallet Forum Government Consultative Committee in its work on government policies for digital wallets. He assists the United for Smart Sustainable Cities (U4SSC) Thematic Group on digital public infrastructure for cities. In addition, Vijay coordinates the secretariat for the ITU-T Focus Group on Costing models for affordable data services and the AI and Multimedia Authenticity Standards Collaboration under the World Standards Cooperation. He coordinated the work of the ITU-T Focus Group Digital Financial Services and ITU-T Focus Group Digital Currency including Digital Fiat Currency and the Financial Inclusion Global Initiative (FIGI) from 2017 to 2021. FIGI was a joint programme of the ITU, World Bank, Bank for International Settlements and supported by the Bill & Melinda Gates Foundation. He led the FIGI Security, Infrastructure and Trust Working Group which investigated the security threats to the DFS Ecosystem and developing technical reports and guidelines to enhance trust in DFS.