Peter-Lucas (Te Aupōuri, Ngāi Takoto, Ngāti Kahu) is the Chief Executive Officer of Te Hiku Media and an experienced governor in the Māori media eco-system. He is currently the Chair of Te Whakaruruhau o ngā Reo Irirangi Māori, Deputy Chair of Māori Television and Chairman of Te Rūnanga Nui o Te Aupōuri, and board member of Te Pūnaha Matatini, a Centre of Research Excellence for Complex Systems. As a trusted kaitiaki of Māori data, Peter-Lucas negotiates the responsibility of protecting iwi and Māori data while meeting the needs of funders and the expectations of iwi and hapū. Peter-Lucas has terrestrial and digital experience working with kaumātua and marae to record and provide access to te reo ā-iwi, tikanga ā-iwi, kōrero tuku iho and iwi history. This experience has seen the development of a Kaitiakitanga License for Te Hiku Media that provides a framework to guide the use of Māori data from a haukāinga perspective.