AI and Multimedia authenticity standards collaboration

​​​​​How can we identify whether content was human-generated, AI-generated or some combination? The International Telecommunication Union (ITU) organised a workshop on Detecting deepfakes and generative AI: Standards for AI watermarking and multimedia authenticity on Friday 31 May 2024 during the AI for Good Global Summit.

​A key outcome of the workshop was the decision to set up a multistakeholder standards collaboration for AI and multimedia authenticity convened by ITU under the World Standards Cooperation (WSC)​. The report of the workshop can be accessed here​.

Joint collaboration of:

Our Objectives

Global forum for dialogue

Map the landscape of technical standards for AI and multimedia authenticity

Identify gaps where new standards are needed

Support the policy, regulatory requirements and government policy measures with regards to AI and multimedia authenticity

Three pillars of actions

Technical activities pillar

This pillar would undertake the mapping of the stan​dardization landscape in the areas of AI and multimedia authenticity including the  identification of gaps where standards are needed, but not currently available, to support the policies that governments, industries, and other stakeholders want to implement.

Communication pillar

This pillar would provide a forum to communicate the work done in different standards development bodies so that the knowledge is disseminated to the intended stakeholders (i.e., governments, policymakers, educators, consumers representatives, etc).

Policy pillar

Provide a forum for connecting with governments to discuss alignment of policies with the standards developed and lessons learned. ​​​​​

Co-leads

Senior Principal Architect
,
Adobe
Professor
,
Ecole Polytechnique Fédérale de Lausanne and Convenor of JPEG Group

Map the standardisation landscape in the areas of AI and multimedia authenticity.

Identify gaps where new, revised or extended standards are needed, such as to support the policies that governments want to implement.

Recommend and cross-reference existing standards and interoperability opportunities where appropriate.

Promote new opportunities for addressing open or arising challenges.​

Leads

Deputy Director of Communications,
,
International Electrotechnical Commission (IEC)

Provide a forum for communicating the work done in different standards development bodies.

Disseminate knowledge to intended stakeholders, including governments, policymakers, industry, and academia.

Leads

Programme Manager
,
ISO Central Secretariat

Provide a forum for connecting with governments to discuss the alignment of policies with the standards developed.

Share best practices cross-country to inform policy development​

Pillars of actions

The Collaboration activities are structured in three main pillars of action:

Technical activities pillar

This pillar would undertake the mapping of the stan​dardization landscape in the areas of AI and multimedia authenticity including the  identification of gaps where standards are needed, but not currently available, to support the policies that governments, industries, and other stakeholders want to implement.

Co-leads

Senior Principal Architect
,
Adobe
Professor
,
Ecole Polytechnique Fédérale de Lausanne and Convenor of JPEG Group

Communication pillar

This pillar would provide a forum to communicate the work done in different standards development bodies so that the knowledge is disseminated to the intended stakeholders (i.e., governments, policymakers, educators, consumers representatives, etc).

Leads

Deputy Director of Communications,
,
International Electrotechnical Commission (IEC)

Policy pillar

Provide a forum for connecting with governments to discuss alignment of policies with the standards developed and lessons learned. ​​​​​

Leads

Programme Manager
,
ISO Central Secretariat

Leadership team

Chair

Sr. Director of Artificial Intelligence and Data Science
,
Shutterstock
President, Women in AI

Vice-chairs

Professor
,
Ecole Polytechnique Fédérale de Lausanne and Convenor of JPEG Group
Deputy Director of Communications,
,
International Electrotechnical Commission (IEC)
Programme Manager
,
ISO Central Secretariat
Senior Principal Architect
,
Adobe
Director Intellectual Property and Innovation Development Center
,
China Academy of Information and Communications Technology (CAICT)

Secretariat

Programme coordinator
,
International Telecommunication Union (ITU)

Collaboration site​:

​​Documents are available at the Collaboration site​ (A free ITU Account is required to access relevant ​documentation and participate)​.​

Mailing list

Templates:

For more information, please contact ​​​amas-secretariat@itu.int

Related activities

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