Melvin is the CEO of BBDO Singapore and has over 25 of experience in integrated marketing and brand communications. He is also a Senior Advisor at the Global Esports Federation and has recently been appointed as Vice-Chairman of The Metaverse Council. The Council will advise the GEF Board on the evolving landscape of cryptocurrencies and blockchains, NFTs. And metaverse related frameworks and ideologies. It also seeks to provide thought leadership in the space of driving integration of related technologies such as VR, Web3 and Web4, with esports and gaming.