Duncan Crabtree-Ireland

Duncan Crabtree-Ireland

Duncan Crabtree-Ireland is the National Executive Director and Chief Negotiator of SAG-AFTRA. In this capacity, he oversees the world’s most influential union of actors and media artists, representing over 160,000 members worldwide who work in film, television, broadcast news, commercials, music, radio, video games, and more. 

Crabtree-Ireland has played a critical role in SAG-AFTRA’s signature achievements over the past two decades. He was a key leader of the successful merger between SAG and AFTRA in 2012, was the principal architect of SAG-AFTRA’s landmark pandemic safety response and return-to-work initiatives, and led the union’s historic 2023 TV/Theatrical Contract negotiations and strike. Crabtree-Ireland is a strategic and creative chief negotiator who has personally led or overseen contract negotiations for SAG-AFTRA’s Television/Film/Streaming, Video Games, Commercials, Music, Network Television, and Telemundo Spanish-language contracts, among others. 

Crabtree-Ireland also leads the union’s technology and innovation team, with a particular focus on artificial intelligence and its impact on SAG-AFTRA members and the media and entertainment industry generally, and has presented on A.I. and worker topics in numerous forums. 

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  • Organization
    SAG-AFTRA
  • Profession
    National Executive Director & Chief Negotiator
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