CarbonTrac

CarbonTrac

CarbonTrac is an AI-powered platform transforming grocery shopping into a driver of climate action. Food systems produce 34% of global emissions, yet most shoppers lack clear, actionable guidance. CarbonTrac embeds directly into supermarket loyalty apps to gamify sustainable choices with real-time impact scores, cashback rewards, and emotional nudges like “this swap saves a turtle.”

Our proprietary modular LCA engine, powered by machine learning and computer vision, delivers product-level environmental assessments in minutes with 5-7% accuracy compared to full LCAs, a fraction of the time and cost.

By shifting millions of everyday decisions, CarbonTrac is on a mission to cut UK emissions by 5% by 2030, proving that when AI meets behaviour change, small actions reshape entire supply chains.

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Innovation Factory
OnlineAI and environmentAI and industry
10 September 2025
17:00 - 18:00
EST - New York
CST - Beijing
PST - Los Angeles
AWST - Perth, Australia
Environmental degradation remains one of the most pressing global challenges,...

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