Avi Goldfarb is the Rotman Chair in Artificial Intelligence and Healthcare, and Professor of Marketing, at the Rotman School of Management, University of Toronto. Avi is also Chief Data Scientist at the Creative Destruction Lab, a Research Associate at the National Bureau of Economic Research, and a research lead at the Acceleration Consortium. A former Senior Editor at Marketing Science, his research focuses on the economics of digital technology and artificial intelligence. He has published academic articles in marketing, computing, law, management, medicine, physics, political science, public health, statistics, and economics. His work on online advertising won the INFORMS Society of Marketing Science Long Term Impact Award, and he testified before the U.S. Senate Judiciary Committee on competition and privacy in digital advertising. Avi received his Ph.D. in economics from Northwestern University. He co-authored the bestselling books Prediction Machines and Power and Prediction, both on the economics of artificial intelligence.