Hyemin Lee

Hyemin Lee

Hyemin Lee is a seasoned entrepreneur with over 15 years of experience in building successful businesses. Currently serving as the CEO and co-founder of Finda, the largest lending platform with 70 partnered banks and more than 300 loan products in Korea, Hyemin’s entrepreneurial journey reflects her unwavering passion for innovation and business development.

Having graduated as the top student in Spanish and Spanish literature from Korea University, Hyemin’s corporate experience includes a role as a project manager for new strategic business development and investment at STX Corporation. However, her true calling emerged in the startup world, where she co-founded Glossybox with Rocket Internet, leading its expansion across 7 Asian countries in 2011.

Driven by a desire to create transformative ventures, Hyemin established People & Co., Ltd., an e-commerce and marketing consulting startup, recognized as the IT start-up of the year. Her entrepreneurial journey reached new heights with the founding of Noom in Korea, a global healthcare app leveraging AI technology for global wellness, which became  the world’s leading behavior change company. 

Beyond her ventures, Hyemin actively contributes to the Korean startup ecosystem as a venture advisor at 500 Startups and a mentor at Google Campus Seoul. Inspired by her interactions with industry leaders, she embarked on her latest endeavor, Finda, in 2015, focusing on paperless loan brokerage and personal finance management services based on AI and big data.

Under Hyemin’s leadership, Finda has secured $65M in funding from the US and Korea and garnered recognition as the most innovative fintech company by the Financial Services Commission. Her achievements have earned her a place among the top 50 female entrepreneurs in Asia by Forbes in 2017 and the EY Entrepreneurial Winning Women™ Asia-Pacific class of 2023.

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