Tim Smolcic

Tim Smolcic

Tim Smolcic is a global technology executive and a leading voice in sustainable IT, with over 15 years of experience driving innovation at the intersection of enterprise technology, cloud computing, AI, and environmental impact. Currently serving as Director of IT Strategy & Sustainability at HSBC, Tim leads global transformation initiatives, integrating sustainability as a core design principle for modern enterprise infrastructure.

A passionate advocate for responsible technology, Tim is an active partner of the ITU Green Digital Action initiative. His work focuses on embedding sustainability into the digital ecosystem—particularly the development of open-source tools that enable real-time measurement of software-related carbon emissions. His patented carbon tracking framework is now listed on the UN Digital Public Goods Register.

At the AI for Good Summit, Tim brings industry-wide insights from his ongoing research into the measurement and reporting of AI energy consumption. His work identifies critical gaps in current methodologies and reporting frameworks, offering evidence-based recommendations to align AI development with global sustainability goals. Through cross-sector collaboration, Tim is helping define what “green AI” means in practice—and where the industry must evolve to close the disconnect between innovation and environmental accountability.

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  • Organization
    HSBC
  • Profession
    Director IT Sustainability Strategy
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